Simply Beef (Single Protein): Designed as a complete BARF (Biologically Appropriate Raw Food) recipe. It features grass-fed beef and offal from a single animal protein source, making it ideal for dogs with food allergies or sensitive stomachs and contains 100% meat, bone, and offal. This range does not contain added seasonal vegetables, berries, or oils, making it a highly customizable option for owners who prefer to prepare or mix their own additives.
Why Choose This Meal
A diet made up of high-quality protein is key for the health and happiness of our dogs. Not only does it give them energy, it also supplies them with all-important essential amino acids too. Used as a foundation to add your own ingredients and tasty toppers, or as a way to eliminate allergens from their diet, this meaty meal is sure to become a firm favourite.
Protein Power
Known as the ‘building blocks of life’, there are some amino acids that dogs can’t produce themselves, and so need to get from their diet, all of these can be found in meat. From boosting their immune system, building and repairing muscles, to the production and balancing of hormones, to promoting healthy skin and fur, these powerful nutrients are responsible for making sure everything in their body is functioning properly.Please note, our pure beef raw dog food meal is not complete. You’ll need to add your own fruits, vegetables and fats to make sure they’re getting all the nutrition needed for a healthy, balanced diet.
The Finishing Touches
We use only the finest quality beef, offal and bones that are frozen at source. Our ingredients stay frozen all the way through the manufacturing process too, locking in their nutritional goodness and flavours that dogs love.
Composition
Grass-fed Beef 100% (beef meat 76%, beef heart 11%, beef kidney 5%, beef liver 5%, beef trachea 3%, beef bone 3%)
Additives (per kg)
Constituents
Crude Protein: 18.51%, Crude Fat: 9.28%, Crude Ash: 2.62%, Crude Fibre: 0.00%, Moisture: 69.38%
144 kcal per 100 g
602 kjoul per 100 g
Safe Handling & Serving
This product is sold frozen in 500g tubs to lock in nutrients at the source. It must be defrosted in the fridge before serving. Due to the raw meat content, it is crucial to keep it separate from human food, wash your hands thoroughly, and clean all utensils and surfaces immediately after serving.





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